Motionographer® Publish Workplace and Gully Gang Data Create Music Video in a First for India

Post Office Studios, the immersive content material studio of Kulfi Collective, has partnered with Gully Gang Records to create India’s first music video utilizing Unreal Engine’s MetaHumans framework for his or her new track Spaceship.

The groundbreaking piece showcases the unimaginable potential of this new expertise, the thrilling potentialities it presents for creatives, and the Publish Workplace’s focus to mix cutting-edge tech with various inventive expertise to reimagine storytelling.

Spaceship brings collectively three rising stars of the Indian hip-hop scene, Sammohit, Ikka, and Shah Rule, in a single epic track as they rap about their ambitions and passions of their profession, evaluating these to travelling in outer house. This was an affiliation with Gully Gang (a hip-hop music collective that reveals and manages desi hip-hop expertise).

Creating the video concerned a multi-step course of, starting with photograph scans of the artists’ faces from a number of angles to generate their digital likenesses. Publish Workplace used a course of known as photogrammetry, which incorporates making a 3D mannequin of a face utilizing pictures.

Excessive-quality pictures had been taken from completely different angles and processed utilizing MetaHumans to create an correct 3D mannequin. The ensuing 3D mannequin was then refined and edited to create a digital twin that intently resembles the unique face. The remainder of the physique kind, coiffure, and different options had been additionally adjusted to create characters that intently resembled their real-life counterparts.

Through the use of this expertise, Publish Workplace was capable of seize the facial expressions of the artists to match their actual human expressions and add extra particulars akin to wrinkles and creases.

The group additionally explored hacks through the use of an iPad and UE Reside Hyperlink Face (an app that makes use of the front-facing digicam and IR sensors from the face ID cluster of an iPad to seize facial actions in real-time and stream the info to a pc working Unreal Engine) to seize sensible facial expressions with out the necessity for costly digicam monitoring gear or amenities.

The ensuing digital characters had been capable of convey a variety of feelings and actions, making it an efficient instrument for his or her venture. To make sure correct lip syncs that matched the facial expressions, they recorded numerous voiceovers of the artists for the software program. Lastly, the group created numerous digital worlds for the characters to inhabit, enabling them to scout for fascinating digicam angles in a digital surroundings.

The video was directed by Vaibhav Negi from Publish Workplace, and creatively led by Aadhav Ravi, Arnab Bose, Ajeeta Srivastava, Akshat Gupt, Aditya Tawde and Harsh Sharma. The manufacturing was dealt with by Catherine Nazareth and Ankur Chakravarty. The ultimate result’s a shocking visible masterpiece that mixes cutting-edge expertise with wonderful storytelling.

Vaibhav Negi, Affiliate Inventive Director, Publish Workplace, stated, “Actual-time CGI movie manufacturing is an enchanting medium that seamlessly merges the dynamic vitality and collaborative spirit of live-action manufacturing with the boundless inventive freedom and suppleness of digital animation. It gives a veritable playground of inventive potential for all these concerned, a spot the place imaginations can run wild and concepts may be dropped at life in vivid, spectacular element. Working with the group at Gully Gang on this house journey was an absolute pleasure, and we’re thrilled to proceed exploring the limitless potentialities of this thrilling medium as we embark on a journey to inform all types of charming tales.”

“At Publish Workplace, creativity and innovation are on the forefront of our work as we search new methods to carry tales to life. By embracing innovation, we proceed to create distinctive and compelling content material that fascinates our viewers and units us aside from the remainder. New applied sciences like Unreal, MetaHumans and Mixamo Preset are revolutionising animation manufacturing by offering stunningly sensible 3D fashions and environments in real-time. They provide extra inventive freedom and accessibility, empowering us to carry concepts to life in really immersive and mind-blowing methods. They’re slowly however absolutely remodeling the trade, and we’re excited to discover the probabilities they bring about” added Aditya Tawde, Co-founder and Chief Inventive Officer, Publish Workplace.

Anmol Singh Dhand, A&R and Advertising Affiliate, Gully Gang stated “Spaceship is a marquee venture for us because it has three star rappers coming collectively to create one thing that’s actually out-of-this-world. This collaboration with Publish Workplace to create the ‘meta people’ video is one thing that’s by no means been achieved earlier than within the Indian music scene, a very further terrestrial video which transports the viewer to house!”

This progressive venture is certain to captivate hip-hop music followers and animation lovers from internationally. It’s a testomony to Publish Workplace’s mission to reimagine storytelling and push the boundaries of creativeness and creativity.


About Kulfi Collective:
Kulfi Collective is a full stack content material community that tells tales that form tradition. Kulfi brings collectively expertise, tech and knowledge to create and distribute muti-format, multi-platform premium content material for GenY and GenZ audiences in India and internationally. Kulfi operates by means of three verticals – Supari Studios (branded content material), Publish Workplace (immersive content material) and Keeda Media (unique content material).

During the last ten years, Kulfi has produced greater than 10,000 minutes of content material that has been seen over two billion instances on-line for a number of the most formidable manufacturers and platforms on the earth akin to Crimson Bull, Google, Audible, Netflix, Tinder, Spotify and Flipkart amongst others.

About Publish Workplace Studios:
Publish Workplace is the immersive content material studio of Kulfi Collective focussed on producing design-driven, tech-enabled, digital experiences for manufacturers and platforms. They’re a world community of designers, animators and artistic technologists that push the boundaries of imaginative storytelling.

As part of the vertical, they create progressive and immersive content material in movement design, AR & VR and have collaborated with manufacturers like Crimson Bull, Tinder and Warner Media in India and internationally.