Motionographer® LOBO Launches Standalone Dwell-Motion Division With Spectacular Roster of Administrators

On the heels of their latest Gold win at Ciclope Latino 2024 for his or her animated sustainability initiative for LG Home equipment, ‘Higher Selections Make a Higher World’, LOBO appears to double down on a self-discipline they’ve been quietly excelling in for years. Their again catalogue of excellent animation-led initiatives typically contains live-action components, however because the business continues to shift, the velocity at which they adapt is quick turning into one in every of their largest strengths.

With the latest noise surrounding generative artwork, for instance, LOBO utilized AI for the concepting part of their movie, ‘SAP Workplace Cat’. Working in collaboration with BBDO NY and SAP the mission featured an animated cat painted within the fashion of Van Gogh. Whereas the mischievous feline was created utilizing conventional CG methods, the usage of AI early within the course of hints at a myriad of future functions for this groundbreaking know-how.

With the rise in recognition of mixed-media work, shoppers have elevated their demand for one provider to fulfil their wants. The all-new live-action division will assist LOBO remedy their shoppers’ issues whereas positioning them as a sturdy manufacturing firm with a deep effectively of expertise. “We’ve been actively concerned in live-action productions for a few years, but it surely’s turn into such an integral a part of our studio that we really feel now could be the proper time to develop it additional,” says LOBO Managing Associate Luis Ribeiro. “All live-action division work and administrators will likely be displayed entrance and middle on our web site to showcase our range of ability set and very proficient staff.”

The brand new division will hit the bottom working with a powerful roster of administrators, together with Coutinho&Batti, Felipe Mansur, Gabriel Dietrich, Ricardo Carelli, Sebastien Caudron, Gabriel Nobrega, Mateus Santos, and Joao Tenorio. The live-action division is poised for worldwide operations, with LOBO well-equipped to serve shoppers worldwide. The technique contains increasing their presence within the US market, with full stay manufacturing companies being led by innovative-minded NY-based EP Paul Amorese. In the meantime, their HQ in Brazil boasts a state-of-the-art studio, which often attracts US manufacturers to South America.

One high-impact instance is Coca-Cola crushing its iconic brand to encourage individuals to recycle their favourite drink containers. Created by Ogilvy New York and produced by LOBO, the ‘Recycle Me’ marketing campaign featured out-of-home and social media items that confirmed the well-known wordmark crumpled, crinkled and wrinkled in a myriad of how.

For extra particulars om LOBO and its live-action division, go to their web site


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